Apple's strange move

Apple event guests are carefully selected. Besides the famous reviewer, technology blogger or journalist, Apple also invited a number of characters related to the main topic of the event.

Inviting virtual reality (VR) journalists and experts suggests that Apple may announce related products at WWDC 2023. This coincides with rumors predicting the company will introduce mixed reality (XR) glasses. ).

This is not the first time Apple has had these special guests. In 2014, Apple invited a number of fashion reporters to a September event to witness the launch of the first generation Apple Watch.

By September 2019, Apple invited Hollywood stars, directors and journalists in the film industry to participate in the event to announce new products. There, Apple introduced the online movie viewing service Apple TV +.

Returning to the XR glasses model, the device is expected to be called Apple Reality Pro, possessing the same appearance as the Oculus Quest but more beautiful and lighter. On the front of the glass are two high-resolution screens, several cameras to track hand, head and eye movements.

With mixed reality (XR) technology, the product will combine elements of augmented reality (AR) while still bringing users into the 360-degree space of virtual reality (VR).

Invitation to participate in WWDC 2023. Photo: Apple.

Thư mời tham gia WWDC 2023. Ảnh: Apple.

Theo 9to5Mac, Reality Pro sẽ chạy xrOS, hệ điều hành dựa trên iOS nhưng dành riêng cho môi trường VR. Một số tính năng được đồn đoán như gọi điện FaceTime, chơi game, mở rộng không gian làm việc cho máy Mac và chạy ứng dụng iPad trong môi trường VR.

Theo công ty nghiên cứu Wellsenn XR từ Trung Quốc, Reality Pro có chi phí vật liệu (BoM) ước tính khoảng 1.400 USD. Cộng thêm phí vận chuyển, con số có thể đạt 1.600 USD. Dựa trên công thức định giá và thu lợi nhuận của Apple, thiết bị có thể lên kệ với giá trên 3.000 USD.